Leading Change

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Big marketing changes lie ahead, is your business ready?

The Change Report

Big marketing changes lie ahead, is your business ready?

By Abbie Baisden, Global Content Manager

Marketing is changing, and only half of C-suite executives believe their company is prepared for what lies ahead. A new study by Maxus and the Financial Times surveyed global business leaders to identify the challenges that…

Stand clear. Black Friday’s here for the very brave

Black Friday

Stand clear. Black Friday’s here for the very brave

By Damian Blackden, Chief Strategy Officer

Everyone loves a bargain. Globalisation, e-commerce, social communication and product reviews have all made the retail business more cut throat than ever. As the market moves closer and closer to a state of perfect information,…

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